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Thursday, July 27, 2006

Lane Departure Warning Technology Creates 65% Decrease in Preventable Truck Accidents

National Trucking Fleet Reports Huge Decrease in Preventable Lane Change Accidents Since Employing Warning System

Maverick USA has reported a 65% decrease in preventable lane departure accidents since installing Iteris’ Lane Departure Warning (LDW) system in its national fleet of 1,000 trucks in December of 2004. Examples of preventable lane departure accidents are sideswipes, run-off road accidents, and careless lane changes.

Last year, Maverick’s trucks traveled a combined 110 million miles with a lane departure preventable accident every 0.21 million miles, or one every 4.75 million miles traveled. Trucks outfitted with Iteris' LDW systems have been driven 40.7 million miles and earned a lane departure preventable crash rate of 0.07 per million or one every 13.56 million miles traveled.

The average cost of an accident involving a large truck is more than $75,000, according to a study undertaken by the Federal Motor Carrier Safety Administration (FMCSA), "The investment Maverick made to install Iteris' Lane Departure Warning systems in our trucks has really begun to pay off," said Maverick CEO and former American Trucking Association (ATA) chairman Steve Williams. "In just one year, we have seen a dramatic reduction in accidents. Maverick has always been committed to safety, but we are thrilled to see the benefits of deploying the LDW technology so soon. Our drivers are very satisfied with the benefits of the system and our customers have the added assurance that their goods will arrive at destinations safely and on time."

Additionally, the FMCSA’s recently conducted a study to determine the causes of, and contributing factors to, accidents involving large trucks. Departing from the roadway or crossing over the lane line were found to be the single-largest causes of large truck collisions resulting in injury or fatality, responsible for over 32 percent of accidents where the truck was at fault.

The study also found that 40 percent of crashes caused by the driver were caused by inattention/distraction, fatigue or other physical ailments. For nearly a decade, Iteris has been making claims that its Lane Departure Warning system is an effective crash counter step for commercial vehicles, and the findings strongly validate those claims.

The first of its kind to be employed by commercial trucks and passenger cars, Iteris' LDW system still remains the only vision-based system in mass production in the U.S. and Europe. More 24,000 LDW systems have been purchased for commercial truck use in the U.S. and Europe, and it’s estimated that they’ve traveled a billion miles per year. At the moment in the U.S., there are 33 fleets deploying Iteris' LDW system with a combined fleet size of 13,900 trucks and another 54 fleets with an estimated 105,000 trucks performing field tests.

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