The National Safety Commission Alerts

Safety is No Accident. Visit the National Safety Commission - America's Safety Headquarters for driver safety information, auto recalls and teen safe driver tips.

Wednesday, September 24, 2008

Child Passenger Safety Message to Air on Public Television

Auto Dealers Join Forces to Create National Safety Message

September has been designated by The National Automobile Dealers Association (NADA) as Child Passenger Safety Month. And to further broadcast its child safety messages, NADA is joining forces with SeeMore's Playhouse(TM), a children's public television series that is viewed of 60 million homes.

NADA's national child passenger safety campaign launched six years ago, and since then auto dealers have inspected more than one million child safety seats and discovered that nine out of 10 seats are not properly installed or in need of repair.

"We know parents will do the right thing if they have the right information," says NADA chairman Annette Sykora. "We're encouraging dealers to offer free child safety seat inspections not only in September, but throughout the year."

Sykora is owner of Smith Ford Mercury in Slaton, Texas and Smith South Plains Ford Lincoln Mercury Dodge Chrysler Jeep in Levelland, Texas. She has been hosting child passenger safety inspections at her dealerships since the program started.

NADA has partnered with Safety4Kids, LLC, which produces the Emmy(R) award-winning children's television series, SeeMore's Playhouse to remind parents and motorists about the importance of having their child safety seats checked for proper installation.

"We've been promoting child passenger safety in the mainstream media for the past several years," says NADA vice president and chief public affairs officer David Hyatt. "Working with a children's entertainment company allows us to reach a new audience on public television. It's something that hasn't been tried before."

To view a video report on NADA's child passenger safety initiative with SeeMore's Playhouse, got to

NADA and Safety4Kids have created a 15-second public service spot on child passenger safety that will air prior to the broadcast of SeeMore's Playhouse beginning this fall. To view the 15-second clip, visit

Dealers nationwide will be receiving SeeMore's Playhouse "Car and Pedestrian Safety" DVD, which includes a special 70-second safety message from NADA. These important safety messages will remind parents and motorists about the need to protect the nation's most vulnerable passengers — children — and have their safety seats inspected to ensure proper installation. For more information, visit

"Working together with NADA will help spread the message about child passenger safety to families in a fun, educational and entertaining way," says Michelle Blair of Safety4Kids. "The car-safety DVD will be given to families participating in safety seat inspections or viewed by children in dealership waiting rooms and child play areas."

Over 40,000 child passengers younger than 4 are injured or killed in car crashes each year, according to the National Highway Traffic Safety Administration, while 50,000 children from 4 to 8 years old are injured or killed each year in passenger cars. About 40 percent of children under age 8 who die or suffer grievous injuries in car crashes are unbelted. Ask your local dealership if they are hosting a child safety seat inspection.

About Safety4Kids Safety4Kids is recognized as the first children's media brand focused solely on safety and wellness. SeeMore's Playhouse, licensed by King Features Syndicate, a unit of Hearst, is distributed by American Public Television and presented by Oregon Public Broadcasting. With world-class corporate and alliance partnerships, Safety4Kids provides children worldwide with the knowledge to make safety and wellness a part of their every day lives. For more information, visit and

Along with motor vehicle safety, driver education helps ensure the safety of Americans. Whether you're getting your Commercial Drivers License, your Learner's Permit, or your Motorcycle License, America's Driver's License Headquarters is

© 2011 All rights reserved.
The National Safety Commission, Inc.
PO Box 3359
Ponte Vedra Beach, FL 32004-3359

AddThis Feed Button